- - "It's Your Life Style" Newsletter
Written and Published by Cheryl Scoffield, Founder

 Supporting Busy Professionals, Working Parents, Seniors
and People Recovering at Home or with Restricted Mobility

Imperial Personal Assistant Delivers the Gift of Time - -Your Time

As the snow falls I am thinking more and more about the Caribbean vacation I am missing this year! Instead I am working on the launch of my freelance business Executive Sales Support, so I have plenty to keep me busy right here at home.

Welcome to the February 2008 issue.
Thank you for inviting me into your mailbox. Could your friends, or associates benefit from a helping hand? Share this newsletter.

You may have noticed that this newsletter is a bit late! In the months ahead you will notice other changes as I separate the two businesses.

Imperial Personal Assistant will continue to focus on our top product lines in the Health and Beauty category. Quality products with 100% Happiness have enabled us to consistently maintain the
#1 spot for internet sales in this category. With over 1 Billion in sales there will be many exciting new products to introduce over the coming months. Everyone is busy and time is a precious commodity so having your order delivered direct to your door will only make more sense going forward. When you add the F*R*E*E delivery for orders over $75, it is an amazing value proposition. It sure bets walking the mile in from the parking lot, 3 miles around the store and then standing in the one line of 20 that is open. If you didn't have to stand in line to buy the same products over and over, what would you do with the extra 4 hours a week?

The new business, Executive Sales Support, specializes in supporting sales and business professionals who are spending too much time on administrative office tasks and not enough time seeing clients and closing deals. If you need a reliable support system than this service can help you. It is simple, organization improves productivity. Please take a moment to check out the new site and let me know what you think, feedback is always welcome.

Setting up the new newsletters and organizing the schedules and content will be keeping me busy over the next few months.
So while you are lying in the sun on the beach, please have a drink and raise your glass to us left behind in the snow and ice.

Have a great month,
Cheryl Scoffield, Executive Administrator

Imagine having the freedom to begin each day relaxed. As your strategic partner my most important task is taking care of the details and enabling you to regain
the time needed to focus on your priorities. Our enthusiastic collaboration frees you to schedule a lifestyle that reflects your goals and dreams and achieves more of the results you want in your life.

Acting as the organizational hub for administrative assistance (virtual & onsite) and a product replenishment system for consumables for HOME or for OFFICE.
 Business Franchise Inquiries

I work to make sure the information I send you is relevant, and valuable. Please share this message with anyone you feel would benefit. My focus is to serve you.
We would love to hear from you and feedback is always appreciated.

Visit Cheryl at
www.RoaringWomen.com/cheryl  www.xposay.org  Help!...We've Got Kids, www.WorkingMoms.ca
This message is sent to you because you are a colleague, friend or associate of mine. It is my honor to serve you. I'd like to keep you on my mailing list to receive future issues. However, if you would prefer not to receive please let me know by sending an email to: info@ImperialPersonalAssistant.com.

Seems like everywhere you look today people are starting their own business. There are as many options available to get your name out there as there are personalities.
If you are a great people person you may decide to go the route of an online radio show like Roaring Women Radio Show  or podcasting like Leesa Barnes .

A fairly easy way to start getting your name out there is with a newsletter published on a regular basis. It is a great way to let others know about your business. The key to success though is the word regular basis. It doesn't really matter how often you publish but it does matter that you do what you said you would! If you said it would be bi-monthly, than it is
bi-monthly. I choose to start with a newsletter because I wanted to have the opportunity to review the content before I committed it to publication!

To publish a newsletter and start communicating you'll need a list of names, called contacts. The list of names can be made up of prospects you meet or current clients. Start building your contact list by telling people that you will be publishing a newsletter and asking for their email address so they will be sure to get a copy. Many people offer a tip sheet as a way to offer value and get the ball rolling with a new prospect or contact. The idea is, you offer a sheet of valuable tips in exchange for their business card and then their name is a contact on your newsletter list. These two example are called opt in.

You can also build your list through networking events where everyone hands out business cards. I am sure you have received newsletters from some of the attendees at the last conference you attended. Although this method adds names to your list, the contacts may not have as much interest in your business. This reduces the impact of your efforts and your chance of actually doing business is diminished. The chances are higher that people who actually asked for your newsletter have an interest in your business and are more likely to do business with you. The difference is similar to buckshot spread out over a wide area and a laser focus.

Sending out a newsletter to a contact list is not quite the same as sending out an email to your friends. To ensure a professional look and feel it is a good idea to develop a template that you can use over and over. The template should include things like your contact information and an opt out so the people who would prefer not to receive future issues of your newsletter can opt out of your list. The template also ensures a consistent look and feel so people will get used to seeing it and begin to associate it with your name. This is the beginning of brand recognition.

Also you will need a service such as Constant Contact or Swiftpage to send out your newsletter to your list of contacts and manage your campaigns. I use Swiftpage because it interfaces with ACT, the contact management software I use and also MSOffice.

Need help getting started with your newsletter? Contact me.  

Check out this new gift card program. You choose a price point from $35 to $200 and your gift card offers at least 30 brand name and exclusive product choices to your recipient. What a great way to celebrate important events or reward and motivate.

We know they will find something they have been looking to get! Get all the details here.

Simple, Efficient, and Time Saving

Imagine having the freedom to begin each day relaxed. As your strategic partner my most important task is taking care of the details and enabling you to regain the time needed to focus on your priorities. Our enthusiastic collaboration frees you to schedule a lifestyle that reflects your goals and dreams and achieves more of the results you want in your life.

Find out about partnering with Imperial Personal Assistant! Your HAPPINESS IS GUA*RAN*TEED and we accept payments by VISA or MASTERCARD for your convenience.

You're invited to try our service with our Product Trial Offer  Toll Free 1-866-642-5145 or
email: info@ImperialPersonalAssistant.com

Missed the previous issues or need to review? Click here for previous newsletters.

info@ImperialPersonalAssistant.com
Toll Free 1-866-642-5145
http://www.imperialpersonalassistant.com/

Imperial Personal Assistant
PO Box 60011 RPO Glen Abbey Oakville, ON  L6M 3H2 Canada